Dry skin is one of the most common skin concerns globally, and it is also one of the most misunderstood. The instinct is often to layer on more moisturiser, or to reach for the richest cream available — but the more useful question is what the formula actually contains, and whether it addresses the underlying reason skin feels dry in the first place.
What is actually happening with dry skin
Dry skin is not simply a lack of moisture at the surface. It is most often a barrier issue: the outermost layer of skin is not retaining water effectively, which means moisture escapes more readily and the skin feels tight, looks dull, or develops a rough, flaky texture. External factors — cold weather, central heating, hot showers, certain cleansers — all accelerate this water loss.
Understanding this changes how you approach it. The goal is not just to add water to the skin but to slow the rate at which it leaves — and to give the barrier the building blocks it needs to function better. The ingredients that do this most effectively are the ones dermatological research consistently returns to.
Ingredients with a strong evidence base for dry skin
Ceramides
Ceramides are lipids that occur naturally in the skin's barrier, where they are among the key structural components that hold it together. When ceramide levels are depleted — through age, environmental exposure, or an impaired barrier — skin loses water more quickly and feels less comfortable. Replenishing them through skincare is associated with a more settled, comfortable-looking complexion over time. Ceramides reached dermatologist consensus for dry skin in the JAAD 2025 Delphi study, a rigorous two-round expert review completed by 62 dermatologists across 43 centres. On an ingredient list, they appear as ceramide NP, ceramide AP, ceramide EOP, or simply ceramide, and they are most effective when formulated alongside other barrier-supporting lipids such as cholesterol and fatty acids.
Hyaluronic acid
A humectant that draws water toward the skin's surface and helps hold it there. Hyaluronic acid is one of the most well-tolerated cosmetic actives in skincare and reached consensus in the JAAD 2025 study for dry skin. It works best when applied to slightly damp skin, giving it moisture to draw from rather than pulling it up from deeper layers. Sodium hyaluronate, which appears on ingredient lists separately, is a salt form of the same molecule and performs the same function.
Urea
At cosmetic concentrations — typically under 10% — urea is both a humectant and a gentle exfoliant, associated with a softer, smoother-looking skin surface. It tends to be underestimated, partly because the name sounds clinical rather than appealing, but it has a long track record in dermatological practice and reached consensus in the JAAD 2025 study for dry skin. For skin that feels rough or develops a flaky texture, it is one of the more targeted options available without a prescription.
Petrolatum
Petrolatum is an occlusive, not a hydrator — the distinction matters. Where humectants draw water to the surface, occlusives form a layer on top of the skin that slows water loss. Petrolatum is one of the most effective occlusives in skincare and has a well-documented safety record, including on reactive skin. It reached consensus in the JAAD 2025 study for dry skin and is naturally fragrance-free. Used as a final step in an evening routine — applied over a moisturiser — it seals in what has already been applied and gives the barrier time to recover overnight.
Ammonium lactate
An alpha-hydroxy acid salt that both exfoliates and hydrates at cosmetic concentrations — it gently smooths the look of rough, flaky skin while drawing water to the surface. It reached consensus in the JAAD 2025 study for dry skin and is particularly useful where dryness is combined with an uneven or textured skin surface. Less commonly seen than the other ingredients in this list, but worth looking for in formulas designed specifically for dry or rough skin.
The layering logic
For dry skin, the order in which products are applied matters. The general principle is lightest to heaviest: a hydrating serum or essence first to bring water to the surface, then a moisturiser with ceramides to support the barrier, then — if skin is very dry or reactive — an occlusive as the final step to seal everything in.
This is sometimes described as the "moisture sandwich" approach, and the underlying logic is sound: each layer does a different job, and applying them in this order means each one can work as intended rather than sitting on top of a surface that has not yet been prepared for it.
What tends to undermine dry skin
A few things that are worth being aware of:
Cleansers with strong surfactants. Some foaming cleansers use surfactants that are highly effective at removing oil and debris — and also at stripping the barrier. For dry skin, a cream or milk cleanser, or a gentle low-foam formula, tends to leave the skin in better condition after washing.
Very hot showers. Hot water dissolves the lipids in the skin's surface more effectively than warm water, accelerating moisture loss. It is a minor change with a noticeable effect for dry skin.
Fragrance in high concentrations. Dry skin often comes with a somewhat compromised barrier, which makes it more susceptible to fragrance irritation than skin that is not dry. It is not always a problem, but fragrance-free formulas are worth considering if skin is also reactive.
Waiting too long after washing to apply products. Moisturiser applied to slightly damp skin is more effective than the same product applied to skin that has completely dried out. The window after cleansing is when humectants have the most to work with.
How Dewi approaches dry skin
For a dry skin profile focused on hydration, Dewi scores products against the ingredient evidence for this concern — weighting the JAAD 2025 consensus actives for dry skin, alongside how well the formula suits this skin type specifically. Budget, fragrance preference, and sensitivity are all factored in if set. A product that is widely regarded as a dry skin staple but is built primarily around marketing rather than active ingredients will score lower than a less prominent formula with a genuinely strong ingredient profile.
Dewi helps you find skincare based on ingredient evidence. It is not medical advice.